"When it comes to our Lifestyle socks, we are obsessed with comfort…extraordinary comfort.

Twelve years ago we introduced a new level of comfort and performance to a skeptical outdoor community, where authenticity and trustworthiness matter. We chose merino wool for our socks and perfected it as a performance fiber. Today, SmartWool is known as the leading manufacturer of comfortable, easy-care, wool products in the outdoors.

But it’s more than great product and wool expertise…it’s our passion for making people feel better, no matter where they stand. That’s why we designed a line of socks for men, women and children that begins with natural, luxuriously soft and exceptionally breathable SmartWool against you skin…comfortable, stylish and practical to make you feel good every day."